General Manager (eo228bj)


Permalink 11:20:10 am, by chinajob Email , 481 words, 744 views   English (US)
Categories: Beijing

General Manager (eo228bj)

Position: General Manager
Report: Vice President (US based)

Position Summary:

Our client is an educational travel company with offices in Boston, San Diego, Toronto, Quebec City, Merida (Mexico), London, and Nanjing (China). Today, our client conducts worldwide educational tours for North American high school students and their teachers. Our trusted, experienced tours to Europe, Latin and South America, Asia, Africa, the South Pacific, the United States, and Canada create once-in-a-lifetime experiences, showing students that foreign language, history, literature, science and the arts don’t have to stay in the classroom.

Our client is expanding its business in China and is looking for a dynamic individual to help build and drive its new business - Chinese outbound worldwide Teacher-led Student group tours.

The position is based in Beijing and will require domestic and some international travel.
The General Manager works with our client’s executives (based in Boston Headquarters) to develop and execute the Business Plan to achieve financial and growth objectives.


General Management
Assist the Vice President with the:
• Preparation and implementation of budget and 3-year-plan, country strategy, business plan and business management.
• Development of product portfolio and investment plan.
• Provide regular updates to the executive team on the progress of the program.
• Support Monthly Operating Review (MOR) for headquarters.

Marketing and Sales
• Propose budget and sales programs to meet or exceed financial goals.
• Compile market general data and trends and business analysis.
• Hire, train, manage and develop the Sales Force to meet/exceed Sales goals.

Sales Programs (go to market strategy)
• Assess the market; define and implement the market-entry strategy.
• Develop Channel Strategies working with Chinese Agents, Educational Companies, Governmental entities, and Schools.
• Determine best path forward and implement each strategy.

People Management
• Determine roles required to help the organization be successful.
• Develop position descriptions and appropriate compensation levels for the positions.
• Attract strong performers into the organization.
• Once staff is hired, mentor and coach staff to ensure the success of the organization.

Finance, Controlling and Reporting
• Develop and manage annual budget for the organization. Ensure that costs are held within budget.
• Provide monthly reporting to Headquarters finance group.


• Graduate degree in business administration, engineering, or equivalent long-standing, successful work experience combined with excellent sales and marketing knowledge
• Based in Beijing (no relocation package offered)
• Chinese Mandarin, and fluent English required
• Some travel within China and to the United States and Europe
• 10 years of practical sales experience including 5 years managerial responsibility
• Familiarity with the student travel market, distribution channels and competitors
• Knowledge of both Chinese and American Educational System
• Analytical, conceptual, strategic and planning abilities
• Convincing personality, natural authority
• A self-assured leader with excellent communication skills
• Positive thinker
• Performance and bottom-line orientation
• Flexibility, ability to work under pressure, and a prevailingattitude
• Loyal and willing to integrate into the corporate culture
• Team player

Interested and qualified candidates should address their CVs, in English, to

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