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Sanofi to expand into small cities
French drug maker Sanofi will expand into small cities to meet the growing market demand for health products, the company's top management said on Thursday.
According to Fabrice Baschiera, general manager of commercial operations of Sanofi Greater China, demand for high-quality health care products and services is growing.
"So, we decided to go out from those big cities to counties to reach more patients, bring our know-how with physicians through training and the latest training materials — especially in the cardiovascular and diabetes areas, the areas where Sanofi has already built up a strong foundation and knowledge, where we can make a real difference and have the most impact," Baschiera said.
The company, together with the Medical Services Standard Specialized Committee of the Ministry of Health, National Institute of Hospital Administration and Chinese Medical Doctor Association, launched the Basic Medical Standard Enhancement Project to offer more medical services to customers in towns and counties.
dacare This entry was posted on January 16th, 2014 at 12:12:57 pm by dacare and is filed under News of China, Pharma, Biotech & Healthcare.