Recruiting in China

An "adventure" is what Dave McCann calls the quest to recruit and retain good workers in the rapidly changing economy and market in China.

"The opportunities are great, but they create HR challenges," says McCann, who is based in Beijing and has responsibility for HR activities for PricewaterhouseCoopers throughout China. The country may have a population of 1.3 billion people, but there's a war for talent as fierce as in many parts of the Western world, he explains.

Carrie Conlon, director of human resources for Nanjing Interbrew Breweries in Nanjing, says China is undergoing significant changes and wants a market economy. "But they don't have the talent," she explains. "They haven't recognized the need to train people to go into that type of economy.

And managers are particularly hard to find. "The challenge is finding managerial talent," she says. "You can't find a marketing director to save your soul."

The reason: While many Chinese professionals have good technical educations, few have managerial training because in the past managers were promoted based on their political party allegiance. "There never had been any selection criteria; it was not attached to skills," she says.

While managers are in particularly short supply and attracting good ones can present a special challenge, the truth is that recruiting for any position in China can require a whole new outlook. In some cases you may need to rethink what you know about finding and hiring talented workers because, when it comes to recruiting, China has its own particular rules of the road.

Do's and Don'ts

As in other countries, companies operating in China can use campus recruitment, job fairs, newspaper advertisements, search firms, internal referrals and the Internet to search for the right talent. But, "in terms of hiring, there are more than a hundred 'do's and don'ts,'" says P.O. Mak, president of the Hong Kong Institute of Human Resource Management.

"First of all, you have to know where you are and what kind of people you wish to hire. And then, a thorough knowledge of applicable law is important," says Mak.

Given the complexity of the market, Annella Heytens of Watson Wyatt urges U.S. companies to develop a well-thought-out recruitment strategy that spells out screening and interviewing methodology.

"Do not look for the perfect candidate--he or she does not exist," Heytens says. Other mistakes: being inflexible with the benefits package and taking too long to interview or make an offer, in which case, "You may lose a good candidate," she warns.

In addition, she warns not to market the company too optimistically or negatively. "Be realistic when describing the working conditions," she says, because new workers "may not stay too long if you misrepresent the company."

When interviewing, don't be fooled by "a perfect accent and Oxford English," Mak warns. "You still need to probe into values and experience. In the older days, many firms hired people primarily because of language proficiency. Don't do this anymore. I put values first because unfortunately--due to education systems, culture and norms--we tend to see a big gap between 'our' values and 'their' values, and this can make or break a working relationship."

Conlon warns that Chinese interviewees "may not be polished. Be cautious not to make a judgment on that."

Unlike Heytens, Conlon advises conducting several interviews because people in the Chinese culture tend to be less direct than in Western cultures, and they "take a long time to say what they want to say. Bring them back, so they feel comfortable and you get the information you need. Tap into their true potential. The system is not geared to helping people know their own potential."

Michael Colozzi--general manager for Portola Packaging Inc. in Shanghai--agrees. "Everyone I hired on my immediate staff I interviewed five times," he says. "In two cases, I gave people minor assignments to prepare presentations. I tested them. I let everybody know I was extremely serious."

Camille Elliott, who returned from Beijing last year to work as a recruitment manager for PricewaterhouseCoopers in the San Francisco area, also made use of multiple interviews in China. In fact, Elliott would regularly ask a Chinese native and someone from the West to interview and assess a candidate's ability to balance Western and Chinese styles of management. The Chinese management style tends to be very directed, she says, and Chinese managers "tend not to have the coaching skills that you as a Westerner would like to see."

This lack of managerial skills can be overcome, says Colozzi. Chinese managers "don't like to make decisions without having 100 percent of the facts," he explains. "In the United States we're not reluctant. If we make a mistake, we clean up the mess and start again," he says. But he has found that Chinese managers can learn to make direct decisions "and you'll be amazed at how creative they are at solving problems."

Conlon adds that references are easy to obtain in China. "You can call up a previous manager and ask for a reference. People have been pretty open."