Recruiting in China

TOKYO, SEPT 19: Honda Motor Co, Japan’s third-largest automaker, opened a new factory in China, as it seeks to maintain its lead over Toyota Motor Corp and Nissan Motor Co in the world’s fastest growing major vehicle market.
The new factory, located in the southeastern city of Guangzhou, will have a capacity of 1,20,000 vehicles a year, the company said in a statement. Guangzhou Honda Automobile Co, Honda’s venture with Guangzhou Automobile Group Co, invested 2.2 billion yuan ($277 million) in the factory, which will make Accord models.

Honda, the first Japanese carmaker to set up a venture in China, is opening the plant after capacity shortages stunted its sales growth in the first half. The factory may enable Honda to maintain its lead over Toyota and Nissan, which are also investing in the world’s third-largest vehicle market.

‘‘Demand in China will continue to grow so Honda will likely add more capacity,’’ said Norihito Kanai, a senior research analyst at Meiji Dresdner Asset Management Co which manages $2.5 billion in equities in Tokyo. ‘‘If Honda can’t supply enough cars, customers will go elsewhere.’’

Honda set up its first venture in China in 1998, five years ahead of Toyota and Nissan. The company had about 5.7% of China’s passenger car sales in the first half, compared with Toyota’s 4.5% and Nissan’s 4.1%, according to the China Association of Automobile Manufacturers. Market leader Volkswagen had a share of 17.1%, the carmaker said.

—Bloomberg