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Atkins to recruit from China
Atkins has started recruiting in Mandarin to attract Chinese engineering undergraduates studying in the UK
The country's biggest consultant takes on nearly 400 graduates a year - a third of them civil engineers.
Now Atkins head of recruitment Karen Wallbridge said the company had hit on the idea of recruiting directly in Mandarin to make sure it was reaching the widest possible audience.
Atkins has decided to use native Mandarin-speaking recent graduates within the company to address students from China who are studying for engineering degrees in the UK.
Wallbridge told a skills conference organised by Construction News: "Many people in India and China view engineering as a blue riband qualification, the way it used to be viewed in the UK. There are a lot of good young people coming to this country that we would like to bring on board."
She said the events had been extremely popular among Chinese students pleased to be addressed in their first language and that rooms had been filled with undergraduates keen to find a high-profile job.
She said: "It's made us review our policy on communication altogether. We look at recruiting good communicators.
"But now we are re-thinking whether this is the same thing as being able to speak good English."
The firm has already held a number of events at UCL in London and one in Manchester, the largest centre for Chinese students in the UK. It is planning more events at other universities.
Wallbridge said the Chinese recruits would be used not just in the UK but back in their native China where Atkins employs several hundred consultants.
She added the company had not ruled out expanding the plan to cover speakers of other languages.
Sourced from Construction News