Recruiting in China

China may not be home to the low cost factory labor it once was, but corporations are not giving up on it despite rising costs.

As Americas, we always hear how our corporations love exploiting cheap labor. Not as much as the Europeans do, however.

More importantly, China is no longer about cheap labor. The smart money knows it. Rising prices are trumped by rising wealth every time.

Here’s some proof:

Foreign direct investment rose for the third month in a row in April with more money coming from European countries for the first time this year rather than the United States, the Ministry of Commerce said on Thursday. Foreign firms pumped $8.43 billion into China last month, up 0.4% from a year earlier, according to the ministry. While the pace slowed from the gain of 5.65% in March and 6.32% in February, it was much better than January’s fall of 7.3%.

What do investors like? They like wage growth and the rise of the Chinese middle class.

According to a report by consulting firm KPMG, China has become the top destination for sourcing among multinational companies outside their home country with these companies moving more of their research units close to production bases. This year, the U.S. China Business Council conducted a survey of multinationals who have a presence in China and each one said that China was their number one investment choice.

All told, European companies are the most enamored with China.

During the January-April period, investment from European Union companies rose 29.7% to $2.5 billion, while corporate investments from the United States rose 33.2% to $1.4 billion.

From January to March there were 4,822 foreign investment projects approved in China, down from 5,379 in the first quarter of 2012.

Amid a wave of interest rate cuts by major economies around the world, Chinese monetary authorities will face a policy dilemma in the coming weeks.

Financial specialists said authorities will have to decide between cutting the interest rate to curb capital inflows from overseas, and tightening the money supply — usually by keeping a relatively high interest rate — to ward off inflation.

Zong Liang, deputy head of the International Finance Research Institute under the Bank of China, said: "While recent figures show that the domestic liquidity condition is too loose, the global situation is making it difficult for the central bank to initiate an interest rate hike."

The People's Bank of China, the central bank, said on Friday that growth of M2, the broad measure of money supply that covers cash in circulation and all deposits, increased by the end of April by 16.1 percent, 0.4 percentage point higher from March.

That was higher than the yearly growth limit of 13 percent for the indicator, which the PBOC had set earlier.

In addition, total social financing, an index that covers all loans, bond issuance and stock sales, stood at 1.75 trillion yuan ($284.6 billion) in April, higher than the market forecast of 1.5 trillion yuan.

"As the reserve requirement ratio for banks is already high, it seems that the PBOC can only turn to open market operations to tighten the money supply," Zong said.

On Thursday, the Bank of Korea lowered its benchmark interest rate by 25 basis points to 2.5 percent, the first cut in seven months. The move came after central banks in Europe, India and Australia all took actions to lower their borrowing costs.

Having cut Europe's interest rate to a record low, policymakers are ready to make further cuts when needed, said Mario Draghi, president of the European Central Bank, early last week.

Monetary easing in those economies all followed the United States policymakers' overwhelming endorsement of the Federal Reserve's plan to keep buying bonds to spur growth and employment, and the Bank of Japan's effort to double its monetary base over the next two years.

The PBOC is vigilant on the policy-based monetary easing in other countries and implications for China, according to its quarterly report on monetary policy released on Thursday.

The central bank report described the issue as one of a potential "major risk" for the Chinese economy, and called for "strengthening effective monitoring of cross-border capital flows".

Lu Zhengwei, chief economist with the Industrial Bank Co Ltd, said he does not believe the PBOC wants a Chinese monetary easing because the monetary policymakers are still using the rhetoric they used during the economy's overheating cycle.

For example, he said, the PBOC still declares it will "keep the overall liquidity in check" to maintain stability of the domestic monetary environment when the country is faced by increasing capital inflows resulted from all the monetary easing programs overseas.

Although the economy witnessed a slowdown in the first quarter, it has seen four straight months of net foreign exchange purchases by the central bank and commercial lenders, which suggest a continuous capital inflow.

The central bank data showed that banks brought in nearly 1.2 trillion yuan worth of foreign exchange in the first quarter on a net basis, a record high in recent years.

A large part of the capital inflow came from dollar-denominated bonds issued by Chinese companies, especially property developers, in the overseas markets, said Ding Zhijie, dean of the School of Banking and Finance of University of International Business and Economics in Beijing.

The rising purchase of foreign exchange by domestic banks will directly multiply the money in circulation, create excessive liquidity, and exert an inflationary pressure, said E Yongjian, an analyst at Bank of Communications Co Ltd.

"Throughout the year we expect such purchases to continue to grow, but the pace of increase may slow down somewhat from the first quarter," he said.

The threat from the inflow may become moderate in the coming few months because of China's slowdown in economic growth and interference from its monetary regulators.

And a possible exit of US quantitative easing would also help soothe the capital flood, said Zhu Haibin, chief China economist at the JPMorgan Chase & Co.

The Wall Street Journal reported on Monday that the US Federal Reserve is getting ready to wind down its $85-billion-a-month bond-buying program in careful steps, but the timing is still uncertain.

Zhu said that it's most likely that Fed will slow down purchasing the bonds and start to exit before the end of this year. "The transform probably will take six to nine months."

For the time being, the PBOC remains on high alert against inflation, as it states in its first quarterly report that it cannot afford to be "blindly optimistic" about the price situation in the next phase. It must fend off the inflationary risks proactively, and stabilize the market's inflationary expectation "in a forward-looking way."

China's consumer price index rebounded to 2.4 percent year-on-year in April from 2.1 percent in March, stronger than expected.

"We expect it to rise further in the coming several months," said Zhang Zhiwei, chief China economist at Nomura Holdings Inc, adding that he expects the authorities to continue to tighten monetary policy in the second quarter, and a slowdown in credit growth as a result.

He added as inflation is edging close to the one-year benchmark deposit rate of 3 percent, it reduces the possibility of an interest rate cut. "A rate cut would also contribute to more speculative pressure in the property market."

The impact of major economies' quantitative easing on China would be less than some people fear, and the nation should continue to deepen its ongoing reforms, especially currency reform, to better cope with the overall global uncertainties, said Fred Hu, chairman of Primavera Capital Group and a former economist at the International Monetary Fund.

By improving the yuan's convertibility for the capital account and increasing the flexibility of its exchange rate, China will free itself from the necessity of injecting money into the market passively whenever the yuan exchange rates

Beijing is set to open the floodgates for fresh capital from Hong Kong to the mainland's equity and bond markets in a bid to shore up liquidity.

The China Securities Regulatory Commission and the State Administration of Foreign Exchange have begun vetting applications for new renminbi qualified foreign institutional investor (RQFII) products following a three-month hiatus.

They are likely to grant fresh quotas as early as the end of this month, according to regulatory officials and fund managers.

Beijing launched the RQFII scheme in 2011, allowing Hong Kong subsidiaries of mainland fund houses and brokerages to raise offshore yuan to invest in the mainland stock and bond markets.

The RQFII quota was raised to 270 billion yuan (HK$339 billion) late last year from 70 billion yuan, which was used up in January.

A CSRC official said the regulators had accepted new applications and were reviewing them.

The move to reopen the RQFII market followed a major liberalisation last month, when non-mainland institutions registered in Hong Kong and Hong Kong-based units of mainland banks and insurers were also allowed to participate in the scheme.

"Hong Kong subsidiaries of mainland institutions will continue to be the primary target in the new round of RQFII quota issuance," said Z-Ben Advisors' chief researcher Howhow Zhang. "Some quotas will also be assigned to foreign companies."

A clutch of mainland institutions, encouraged by the government to expand abroad, have been preparing to issue new RQFII funds in Hong Kong to diversify their revenue sources.

Last week, Industrial Securities said it would launch its RQFII product, taking an initial step towards its go-global strategy.

The medium-sized Fujian-based brokerage said it was also considering overseas acquisitions and a listing on the Hong Kong stock market.

RQFII funds are subject to a 20 per cent cap on equity investments while the remaining 80 per cent of their assets are restricted to fixed-income products. Mainland authorities might increase the equity investment ceiling in the near future, sources said.

The move to introduce more RQFII funds to the mainland follows a lacklustre stock market performance this year.

The Shanghai Composite Index is up 0.36 per cent so far this year, despite the CSRC's efforts to restore investor confidence by suspending initial public offerings.

It is believed that newly appointed CSRC chairman Xiao Gang is under pressure to bolster confidence since he took office late last month.

The former Bank of China chairman, who took over from Guo Shuqing, remains tight-lipped on his policy directions. Yet, the timing of restarting issuing RQFII quota is seen as the latest effort by the regulator to boost the market.

The CSRC stopped approving initial share sales in October last year to stem fresh equity influx while underpinning the weak share market.

More than 700 applicants are still awaiting clearance to list on the Shanghai and Shenzhen stock exchanges.

Although there has been speculation that Xiao would lift the ban on initial public offerings soon, the CSRC has not announced a timetable for new share sales.

Growth in China's services sector slowed sharply in April to its lowest point since August 2011, a private sector survey showed on Monday - fresh evidence of rising risks to a revival in the world's No.2 economy.

The HSBC services Purchasing Managers' Index (PMI) fell to 51.1 in April from 54.3 in March, with new order expansion the slowest in 20 months and staffing levels in the service sector decreasing for the first time since January 2009.

Two separate PMIs last week had already shown that China's manufacturing sector growth slowed, With the weakness spreading to services, which make up almost half of gross domestic product, the risk to the recovery may be increasing.

"The weak HSBC service PMI figure provides further evidence of a slowdown not only in the factory sector but also in the service sector," said Zhang Zhiwei, chief China economist at Nomura Securities in Hong Kong.

"This confirms our worries about insufficient growth momentum in the economy, which we expect to slow to 7.5 percent in the second quarter."

The HSBC services PMI follows a similar survey by China's National Bureau of Statistics, which found non-manufacturing activity eased to 54.5 from 55.6. The official PMI is more weighted towards large state-owned firms.

Readings above 50 indicate activity in the sector is growing, while those below 50 indicate it is contracting.

The HSBC survey showed that the sub-index measuring new business orders dropped sharply to a 20-month low of 51.5 in April, with only 15 percent of survey respondents reporting an increased volume of new orders that month, HSBC said.

"This started to bite employment growth. All these are likely to add some risk to China's growth in 2Q, as there's still a bumpy road towards sustaining growth recovery," said HSBC's China chief economist Qu Hongbin.

The employment sub-index decreased to 49.6 in April, the first net reduction in staff numbers since January 2009, although HSBC said job losses were marginal, partially caused by firms down-sizing and employee resignations.

Employment is a decisive factor shaping government thinking because it is crucial for social stability. The services sector accounted for 46 percent of China's gross domestic product in 2012, as big as the country's better-known manufacturing industry.

China's economic growth unexpectedly stumbled in the first quarter, slipping to 7.7 percent versus 7.9 percent in the previous three month period, as factory output and investment slowed.

The government has set a 2013 growth target of 7.5 percent, a level Beijing deems sufficient for job creation while providing some room to reform to the economy.

Any more weak data could spark a policy response.

"The risk of slower growth is rising, the Chinese government will probably take actions after April data come out," said Jianguang Shen, chief China economist of Mizuho Securities Asia in Hong Kong.

"I see an increasing possibility for China to cut interest rates, but not likely any time in the near future, as housing inflation is a constraint."

However a Reuters poll last month found that China's central bank is expected to keep the benchmark one-year bank lending rate at 6 percent and the one-year bank deposit rate at 3 percent through 2013, as well as holding banks' reserve requirement ratios (RRR) steady.

Nestle SA, the world's largest food company by revenue, said on Monday that it will boost its investments in China’s health food sector.

"Nestle will bring more products which target Chinese kids, the senior, pregnant women and (products) for critical care," said Luis Cantarell, president and CEO of Nestle Health Science SA.

The Chinese health food market was worth 105 billion yuan ($16.87 billion) in 2011, with an annual increase of 11.4 percent since 2006, said the State Food and Drug Administration.

According to the Beijing-based S&P Consulting, China's per capita spending on health food is $31 per year, which accounted for 0.07 percent of consumers’ total annual consumption. By contrast, the figure in the United States and in the European Union is about 2 percent.

The number of foundations set up in China reached 2,961 in the third quarter of 2012, about three times that of 2005, the Ministry of Civil Affairs announced Tuesday.

The number of foundations in China has continued to increase steadily in recent years, with the number of private foundations overtaking public ones for the first time in 2011, according to a report released by the ministry's non-governmental organization administration.

The total assets of foundations across the country reached 78.5 billion yuan ($12.58 billion) in 2011, up 29.91 percent year on year, figures from the report show.

Foundations received donations worth 40.1 billion yuan and spent 28.9 billion yuan on public welfare projects in 2011, according to the report.

The administration also found an "obvious imbalance" in the layout of foundations in different regions throughout the country.

In 2011, the number of foundations in provincial-level regions, including Jiangsu, Guangdong, Zhejiang, Beijing and Hunan, accounted for about half of the nationwide total, according to the report.

Surging numbers of private foundations

In recent years, private foundations have expanded more quickly than their public counterparts, surpassing public ones in number for the first time in 2011, according to the report.

By 2011, the country had 1,296 private foundations, accounting for 53.75 percent of the total, figures from the report show.

Of the 351 foundations registered in 2011, 264, or 75.21 percent, are private.

In China, foundations are divided into two types: public foundations, which can raise funds from the public; and private foundations, which may not take public donations but rely entirely on funding from individuals or organizations.

The administration said in the report that as the number and scale of private charity foundations increase, they are gradually evolving into an important force for solving social problems, resolving social conflicts and promoting social development.

Private foundations are not only growing in terms of numbers, but they are also maturing in terms of project management, according to the report.