After launching a Chinese-language website in February, the Chinese branch of the world's largest professional networking company LinkedIn Corp is set to strengthen its cooperation with reigning mobile messaging application WeChat.
Derek Shen, president of LinkedIn China, said on Thursday that the professional networking site with more than 300 million members globally expects to roll out a service that can tie LinkedIn users' accounts to the ones they have on WeChat.
Shen, who joined the United States-based LinkedIn in January to assist the Internet giant in tapping China's professional networking market, declined to give a detailed description of the cooperation.
But he said his Beijing-based team is considering the possibility of allowing WeChat's more than 500 million users in China to log onto LinkedIn through their WeChat accounts or even communicate with LinkedIn users on WeChat rather than the traditional way of sending messages to users' registered email addresses.
"People have two identities. One is about their personal life; the other is about their professional life. WeChat has done a great job of enriching people's private lives. But the cooperation with LinkedIn can help its users build their professional identities," he said.
LinkedIn has made China one of its top priorities by creating a joint venture with Sequoia China and China Broadband Capital in January in an attempt to connect with more than 140 million Chinese professionals.
Compared with January, the number of LinkedIn's daily new users jumped 80 percent in July. The company reported that its Chinese users exceeded 5 million by the end of May.
Nearly 1 million of them use LinkedIn's Chinese language website, which was launched at the end of February.
Shen said he was satisfied with LinkedIn China's track record in its first six months in China and is hoping to boost Chinese user numbers to 10 million by early next year.
The push will not be through advertisements, however; rather, LinkedIn is planning to launch creative campaigns, including holding offline seminars jointly with top universities or MBA programs, to attract the attention of high-quality talent in China's biggest cities.
Statistics from LinkedIn showed that more than 60 percent of its users live in Beijing, Shanghai, Guangzhou and Shenzhen. In addition, 42 percent of its users hold manager-level positions or above.
As a newcomer to China, LinkedIn is also planning to meet with some of the well-established players in China's professional networking market.
Tianji.com, a Beijing-based platform, boasts more than 18 million users. Founded in 2005, it said its user numbers have soared by an average of 500,000 per month over the past year.
He Miao, marketing director of Tianji.com, said that as the market matures, more and more Chinese are realizing they need a separate platform to meet the demands of building a career.
The key to running a successful professional networking system in China lies in localization, she said.
"People in the West are more open to contacting strangers online and exploring business opportunities through online connections, even if they don't know each other well," He said.
Chinese Internet users seldom contact those they do not know well. "They have to become friends first before doing business together. So we have to specially design products and features to improve the interaction and make them know each other better through our platform," she said.
Jin Xiaolei, an analyst with Beijing-based Internet consultancy Analysys International, said that teaming up with WeChat is a smart move for LinkedIn as more and more people have used the mobile messaging application as a tool for communicating work-related information.
"But digging deeper and meeting the demands of Chinese users requires a long-term commitment. It is still too early to tell what LinkedIn's future in China will be," she said.
"But what is sure is that the Chinese professional networking market is going to heat up, with LinkedIn serving as a good catalyst."
Shanghai-based automaker SAIC Motor Corp Wednesday signed an agreement with Internet giant Alibaba Group on applying more Internet technologies to SAIC's future products, news portal tech.sina.com.cn reported.
The cooperation will enable SAIC to use Alibaba's "YunOS" operating system as well as its mapping and music services in the automaker's future products, according to the report.
Prior to the Wednesday deal, SAIC has already made efforts to bring the Internet to its vehicles.
SAIC in 2010 developed a vehicle system called inkaNet that enables car owners to get access to vehicle information on both personal computers and smartphones.
The system has reportedly been applied to most models of the company's self-developed Roewe brand.
Major carmakers and Internet companies have all been trying to tap into the opportunities in the development of "Internet of Vehicles," a concept that generally means making driving more intelligent using Internet technology.
Leading wireless operator China Unicom has cooperated with major domestic carmakers such as Zhejiang Geely Holding Group to provide 3G telecommunication services to their products.
China Unicom also signed a similar agreement with US premium carmaker Tesla in April.
"There will be more cooperation between Internet companies and automakers in the future as 'Internet of Vehicles' represents the future trend," independent auto analyst Zhang Zhiyong told the Global Times Wednesday.
Zhang also noted that "Internet of vehicles" means great opportunities for domestic carmakers and Internet firms.
Meat scandal exposes loopholes in quality control and supervision
A meat supplier's practice of selling expired chicken and beef to top fast-food chains in China has highlighted loopholes in ensuring quality and safety in the food supply chain in the country, pushing companies to be more proactive in auditing and testing, experts said.
The Shanghai Food and Drug Administration confirmed on Tuesday that the Shanghai Husi Food Co Ltd was found in violation of the law, after five batches (5,108 boxes) of their chicken, beef and pork were discovered to have problems.
The meat supplier, wholly owned by Chicago-based food company OSI Group LLC, sells meat to nine fast-food chains, including McDonald's Corp and KFC parent Yum Brands Inc, coffee chain Starbucks Corp and Burger King Worldwide Inc.
The involved brands have halted using products from Husi. McDonald's and Yum said they will resume purchases when they can ensure the food complies with laws and standards. Neither said what suppliers they would use in the meantime.
The scandal came as multinational food producers and retailers have expanded their outlets and factories aggressively in China, one of their most important markets.
Yum, the parent company for KFC and Pizza Hut, has opened 6,387 outlets in China so far, and it had a market share of about 5 percent in 2013.
McDonald's has 2,000 outlets, which accounted for 2.6 percent of the fast-food market last year. About half of Yum's revenue and 35 percent of its operating profits came from the Chinese market last year.
But their rapid expansion was not accompanied by a similar improvement in managerial capacity and training, resulting in continued food safety scandals, said Zhao Ping, deputy director of the Chinese Academy of International Trade and Economic Cooperation, which is under the Ministry of Commerce.
Fast-food chains, which have developed quickly in China in recent years, many through franchising, have been weak in implementing the industry standards and ethical principles that they follow in developed markets, she said.
"Multinationals should require their operations in China to follow the same standards in terms of food safety as in developed markets," Zhao said. "It is an excuse for food producers to lower their standards only because local regulations are loose and food safety and security awareness are weaker."
Companies should invest in internal training and set up appraisal systems that involve food safety issues, she said.
Zhao said fast-food restaurants are also responsible for unsafe food purchased at their outlets, because they should have supply chain controls at their logistics centers that deal with this issue before products are shipped to the stores. Even when products are labeled as qualified, fast-food chains should send samples for third-party testing.
The latest incident is "a wake-up call for Chinese consumers, who have long believed that foreign fast-food brands follow higher standards than domestic ones", Zhao said.
These fast-food brands should be prepared to lose a number of loyal customers, she added.
The incident is not a simple case of negligence by an individual company but an exposure of the systemic risk in the food supply chain, which damages consumer trust and brand loyalty, she said.
Ben Cavender, an analyst at Shanghai-based China Market Research, said the reason why it appears that multinational food companies are involved in more misconduct in China than in other markets is because most of the markets are not as big or fast-growing as the market here in China.
In many ways, suppliers in China are still "professionalizing" their operations and do not always hold same standards that apply in Western Europe and the United States, he said.
Because of all these issues, it is difficult for foreign-invested suppliers to maintain quality and offer consumers safe products the way they should, even though the supplier situation has improved a lot, he said.
Hu Min, leader of the professional team of the China Federation of Logistics and Purchasing and its specialized committee for purchasing and supply chain management, said that food safety testing standards and frequency should be improved at all stages of the logistics and supply chains.
In recent years, many international retailers have learned a lesson and put more resources into food testing to prevent food safety scandals.
Wal-Mart Stores Inc came under the spotlight early this year after a supplier's donkey meat was found to contain fox meat. It also came under fire for selling expired duck meat in 2011.
Walmart China said the company will increase its investment in food safety to more than 300 million yuan ($48.6 million) between 2013 and 2015, focusing on Increasing supplier audits and tests for suppliers.
It will increase DNA testing on meat products and spend more on facility audits and inspections of primary producers. The number of facility audits and inspections of primary producers was up 50 percent in 2013 compared with a year earlier, it said.
Shanghai on Tuesday shortened the negative list that bars overseas investment into some sectors in the Shanghai free trade zone (FTZ), a policy move designed to lower the entry barriers for foreign investors into the Chinese market, but analysts suggested that the focus should be on the rules for a wider market.
The newly revised version of the negative list cut the number of bans and restrictions on foreign investment in the FTZ to 139 items from the previous 190 items.
One of the biggest changes is made in the financial sector. In the previous version of the negative list, foreign investors were not fully allowed to participate in the banking industry and the services offered by finance, trust and currency brokerage companies. But in the revised version, foreign investors can do business in these sectors as long as they abide by the related regulations.
Other sectors that are newly opened to foreign investors include oil refinery, nonferrous metal smelting and the wholesale market, according to a statement on the website of the China (Shanghai) Pilot Free Trade Zone.
The easing of restrictions is in line with the market expectations, Zhang Yugui, director of the School of Economics and Finance at the Shanghai International Studies University, told the Global Times on Tuesday.
But Zhang also noted that foreign investors should have more access to the services industry, as core industries such as the manufacturing sector are still firmly controlled.
Shanghai FTZ, launched in September 2013, was seen as a testing ground for financial reforms, commodities trading and logistics.
Shanghai adopts a "negative list" approach for foreign investment in the zone, which ensures foreign companies can invest without any restriction if a sector is not on the list.
The number of bans or restrictions that the new negative list has lifted for foreign investment is not the central issue. What matters more is whether what has been achieved in the FTZ can be extended to the whole country, analysts said.
"At present, the newly opened sectors that are excluded from the shortened negative list actually don't attract much interest from foreign investors, and the policy is only confined to the free trade zone. What overseas investors value the most is the massive market potential in the whole country," Qiang Yongchang, director of the International Trade Study Center at Fudan University, said on Tuesday.
The actual impact of the policy innovations carried out in the FTZ on the dynamics of the entire Chinese economy is the fundamental issue, instead of the specific policy privileges, Qian pointed out. The opening of the sectors is an unprecedented move in China, and where the line should be drawn for the restrictions in the future will require time and patience to figure out, he said.
The People's Bank of China has held an internal discussion and expects the rules related to the negative list could be expanded beyond the FTZ by the end of this year or early next year, Zhang said without elaborating.
"It's just an anticipation for now, and whether it will be achieved depends on China's risk control ability, as an open capital market is vulnerable to arbitrage," Zhang noted.
"The reduction to the scope of the negative list re-establishes European companies' confidence in China's commitment to the China (Shanghai) Pilot Free Trade Zone," said Stefan Sack, vice president of the European Chamber and Chairman of its Shanghai Chapter in a statement e-mailed to the Global Times Tuesday.
There is, however, still great room for further eliminating many of the remaining barriers to foreign investment in the zone that would bring benefit for both European business and China, Sack said.
The Shanghai No 1 Intermediate People's Court yesterday accepted a civil suit from a local company against United States tech giant Apple Inc for trademark infringement in relation to a cellphone app.
The case was filed after the plaintiff, Shanghai Homevv Co, discovered Apple was selling an online shopping program via its app store that carried Homevv's registered trademark and referenced its website.
The product, however, had been produced by Shanghai Woshang Information Technology Co, which registered it with the Apple store.
Following the discovery, Homevv last month made several requests for Apple to remove the program from its store, but received no reply, Ma Yongjian, a lawyer representing the plaintiff, told Shanghai Daily.
Apple was unavailable for comment yesterday.
Homevv said it registered a trademark for its website in 2012 and developed the application earlier this year.
It said it wanted to have the product featured in the Apple store and made three approaches to the company in April and May. Each time, the app was rejected, with the US company saying on the third occasion that the product already existed, Ma said.
It was then that Homevv discovered the alleged imposter, and decided to take legal action, he said.
The company is demanding more than 100 million yuan (US$16 million) in compensation from Apple and Shanghai Woshang Information Technology Co, the court said.
It is also seeking public apologies from the pair and has requested they stop infringing its trademarks. Homevv also asked Apple to remove the app from its store and told Woshang to destroy it.
The court has yet to set a date for the hearing.
Tencent Holdings, China's largest Internet company by market share, announced Friday that it is buying a 19.9 percent stake in the Chinese online marketplace 58.com Inc for $736 million, an important move analysts said for Tencent to promote its online-to-offline (O2O) connection of businesses.
Unlike the traditionally separate business models of off-line shopping and e-commerce, O2O is a new model that makes online payment a necessary step in a wide range of off-line services.
Yao Jinbo, founder and Chief Executive Officer of 58.com, confirmed on his Sina Weibo late Friday that the strategic cooperation project was completed within 10 days without disclosing further information.
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